Your brand has grown. Your marketing has too.
Outsourced marketing management for founder-led beauty brands that have outgrown managing it all themselves.
11 years brand-side at Elizabeth Arden. Now helping ambitious beauty brands build on their momentum and make the next stage count.
Your brand is growing, but the way you’re marketing it is starting to feel unsustainable.
There are more opportunities coming in, more moving parts to manage, more people involved, more decisions to make.
You may already have some support in place or be working with external agencies, but ultimately you as the founder are still the person holding everything together - every approval, every follow-up, every decision. And the bigger the brand gets, the harder that is to maintain.
The missing piece isn’t more ideas, a better strategy, or more admin support. It’s someone to run the marketing, while you stay in control of the bigger picture.
At some point, the marketing needs its own owner.
If you’ve landed here, that point is probably now.
What does your brand need?
From ongoing marketing management to one-off projects and planning. Choose the level of involvement your brand needs.
Marketing Management
I step into your business as your marketing lead, bringing direction, strategic oversight and execution across campaigns, launches, agencies, suppliers and ongoing activity.
For brands who have grown beyond the point where the founder can keep leading every part of the marketing.
MONTHLY INVESTMENT FROM £1500
Retainers are scoped around your marketing calendar, level of activity and the amount of management required.
Projects
End-to-end management of a one-off key moment in your marketing calendar, from concept and planning through to delivery, and all the moving parts in between.
For brands with an important launch, campaign or retail moment coming up which needs experienced marketing leadership.
INVESTMENT FROM £1500
Projects are scoped around the level of activity involved and the amount of management required.
12-Month Roadmap
Launches, campaigns and ideas translated into a clear marketing roadmap, showing how key moments fit together across the year and how to bring them to life.
For brands with plenty of goals and ideas, but no clear plan or capacity to turn them into coherent marketing activity across the year.
INVESTMENT £750
Credited in full against any Marketing Management retainer booked within 60 days.
Marketing Reset
A focused review of what’s working, what isn’t and where the biggest opportunities sit, followed by a prioritised 90-day action plan and clear next steps.
For brands who are doing plenty of marketing, but aren't sure it’s achieving what they know the brand is capable of.
INVESTMENT £350
Credited in full against any project or retainer booked within 60 days.
The in-house job, without the headcount.
You probably don’t need more people doing fragmented parts of the marketing or supporting with admin. You definitely don’t need more ideas or a strategy overhaul - what you’ve been doing has worked and your brand is growing.
What you need is one person to own the marketing, who can see what’s coming up, prioritise clearly, liaise with all the different people involved and make sure everything connects back to the overall vision and goals for the brand. But you may not be ready for a full-time, in-house hire.
As an outsourced marketing manager, I bring experienced marketing ownership into the business and act as your brand and marketing manager, without the need for a full-time hire.
Not a strategy deck for you to action, not ticking tasks off your to-do list. A marketing lead, with less cost and HR admin.
What you get
Marketing that’s clearer, more joined-up and can keep pace with the business, without you having to build a full in-house team yet.
More value from each activation, strategic planning, high-level execution and someone owning the total marketing function.
You get the time and capacity back to manage the rest of the business while your marketing works harder and your brand keeps growing and moving forward.
So, where are you taking the brand next?
Let's talk about what's ahead, and the marketing it will take to get you there.